redirection.io has been created to fix a recurrent issue in Web projects: being able to understand the real traffic of the website, and optimize it for the comfort of the users, and for SEO performance.
At the roots of redirection.io, there is a French web agency called JoliCode, based in Paris. JoliCode is a team of passionate developers and open-source lovers, with a strong expertise in several web technologies. They often work on re-developing complex web platforms, with strong business requirements and a lot of history. Such projects often generate many questions and worries about SEO-related topics.
We are here to answer these questions, and provide efficient solutions in such situations. Our mission is to provide our customers with the right tools to manage the HTTP traffic of their website, get aware of browsing or SEO issues, and fix them right away with a friendly solution.
Why do redirections matter?¶
When a website is re-developed, it happens quite often that many URLs change at once. If nothing is done to redirect the old URLs, search engines will not be happy, and your customers will likely hit 404 error pages.
Days or weeks are like centuries in SEO, and not being able to quickly fix traffic errors in an agile way can really hurt a website's business efficiency. If you do not care about the traffic management and other SEO concerns, the usual traffic drop that you can expect some weeks after launching your new website is about 30% of the previous traffic, mainly due to a drop in search engine rankings.
It is not only a question of search engines ranking, crawl budget management or technical perfection. 404 errors do not only hit bots, they can also happen when a real person browses your website. What is the perceived brand impact, that a user does not find an important information, cannot download a website, get a server error? By using redirection.io, you can get notified when such events occur, and have an easy way to fix these issues so your visitors do not feel disappointed with your brand customer experience.
How redirection.io improves your teams' interactions¶
About every time in a website redesign, redirections and history management are issues that are raised quite late in the project. Managing such questions can really be an organization nightmare: in those periods in the life of a web project, the technical team is usually 100% focused on building the missing pages and features within the client deadlines, and they do not have the right bandwidth to address technical SEO topics with the attention it would require.
Imagine how frustrating it can be, for a SEO consultant who is responsible for the ranking of the website, to hear "we have received your request to implement those redirections, but cannot allocate time to do it now, it will be completed in some weeks". Same story with page meta tags or canonical URLs: these are crucial topics, but they are not given sufficient priority in tense development situations.
On the other side, imagine how annoying and counter-productive it feels for a backend developer or a devops, when the SEO consultant asks 10 times a day to "please mate, can you add a new redirection rule in the Apache configuration?".
The dependency between SEO or marketing consultants and developers or IT ops can be a real bottleneck in the success of a web project. redirection.io helps reducing this friction, by providing the right tools to allow delegating the SEO management to non-technical people. Do your SEO, marketing and IT operations teams a favor: give them with an easy-to-use, reliable and efficient redirection solution!
Who is behind redirection.io¶
The team behind redirection.io is based in Paris, France. Please use our contact form to contact us. All the data collected by our platform is hosted in France.
Brand and logos¶
You may not use the "redirection.io" trademark or logos without prior written permission. If this is unclear for you, or if you need a clarification about your specific case, please feel free to write us, we will be happy to help! If required, you can find below our official logos, to be used without modification.