Public launch of redirection.io analytics

A brand new web analytics dashboard is now publicly available within the redirection.io platform. This feature is available in all plans, at no additional costs, and provides full analytics observability and traffic insights directly from the server level, eliminating the need for client-side tracking scripts.

For users of Matomo, Plausible, or traditional web analytics, redirection.io analytics serves as a functional replacement that eliminates frontend tracking overhead. It processes high-traffic volumes natively at the server level at no additional cost even in high volume contexts.

Core features and capabilities

The analytics interface delivers comprehensive tools to analyze website traffic behavior and infrastructure health:

  1. Traditionnal analytics indicatorsCore traffic dashboard: Monitor live visitor metrics, track unexpected traffic spikes, and compare active traffic with historical data periods.
  2. Technical traffic breakdown: Group incoming requests by referrers, device types, operating systems, browsers, and exact HTTP status codes to quickly isolate delivery errors.
  3. Content and campaign optimization: Identify top-performing landing pages and monitor marketing campaign tracking parameters without modifying website code.
  4. User Behavior and lcoalization observationAdvanced bot behavior diagnostics: Differentiate human visitors from search engine crawlers, scrapers, and automated tools in real time to optimize crawl budgets and mitigate malicious automated traffic.

The server-side advantage

Traditional tag-based analytics systems depend on JavaScript, which can degrade frontend performance and be blocked by browser extensions. Server-side analytics derivation offers distinct operational benefits:

  • No JavaScript required: Track traffic accurately even when visitors have JavaScript disabled or utilize ad-blockers.
  • Privacy compliant by design: Measure user engagement and traffic patterns without relying on invasive tracking cookies or harvesting personal identifiers.
  • Real-time data availability: Access immediate data on server performance, protocols, and HTTP response states without session processing delays.

Implementation & how to install

redirection.io analytics are available right now within the redirection.io manager console. Since these analytics are directly derived from traffic logs, there is nothing more to install if redirection.io is already functional on your site!