The log-based analytics advantage
Unlike legacy JavaScript trackers, redirection.io analytics uses infrastructure traffic logs to measure every visit without impacting your frontend.
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No JavaScript snippet
Traditional trackers inject scripts that can slow pages and be blocked. redirection.io processes logs directly at the infrastructure level.
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Bypass blockers and privacy tunnels
Because collection is server-side, ad blockers and strict browser privacy settings cannot hide real traffic from your reports.
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Zero impact on Core Web Vitals
No additional JavaScript means no analytics payload in the browser, preserving your LCP, INP, and CLS performance budgets.
Everything you need to understand traffic behavior
Explore high-level KPIs, technical breakdowns, campaign attribution, geography, and multi-level user paths from one unified dashboard.
Core traffic metrics dashboard
Track all primary indicators automatically with a timeline chart and granular date filtering to compare trends precisely.
- Unique visitors and total visits
- Total pageviews and views per visit
- Bounce rate and average visit duration
- Timeline exploration with flexible date ranges
Traffic origins and technical breakdown
Understand acquisition channels and user environments directly from request data and user-agent headers.
- Top origins: direct, Google, DuckDuckGo, Bing, Brave, and social platforms like X
- Top browsers: Chrome, Firefox, Edge, Safari, Opera, Brave, and mobile environments
- Reliable classification from server-side request metadata
Content and campaign optimization
Optimize journey and ROI with page-level performance and native parsing of URL campaign parameters.
- Top pages, top entry pages, and top exit pages
- Native UTM campaigns, terms, contents, sources, and mediums
- Log-level attribution without extra client integration
Advanced user behavior and geography
Combine global geographic insights with the multi-level user paths view to identify progression, friction, and drop-off moments faster.
- World map and top-country traffic concentration
- Interactive Sankey exploration from level 1 to level 4 and beyond
- Regroup paths by links to simplify navigation analysis
- Exclude bounced paths to focus on meaningful progression
Superior traffic intelligence
Move beyond bloated analytics stacks and unify traffic intelligence with operational tooling in one platform. redirection.io analytics are server-side only and offer full GDPR compliance by design: no JavaScript tracker, no cookie banner dependency, and no intrusive client-side fingerprinting.
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Privacy compliance by design
Server logs reveal traffic patterns without intrusive tracking cookies or personal data over-collection.
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Technical accuracy you can trust
No ghost traffic or script timeout gaps: if your server handles the request, analytics records it.
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One platform, full traffic intelligence
Combine redirection management, crawl analysis, status monitoring, and analytics inside one unified workspace.
Enable analytics in minutes
Start your trial and activate server-side analytics to measure what truly happens on your website.
Our goal is to have a top-tier e-commerce site in terms of performance. Before, redirect management was burdening our application and slowing down the experience. With redirection.io, we have decoupled these issues: our site is faster, and our business teams are autonomous. It's an essential component to maintain our operational excellence.
View other features
Log all the traffic
Collect all the HTTP traffic of your website, get insights and reports, and easily spot errors. Receive the weekly digest every monday, to make sure your website is working well.
Setup redirections
Configure redirects for marketing purpose, to fix moved content, to redirect a user based on his location, and more.
Advanced SEO rules
Use triggers and actions to perform SEO improvements in a matter of clicks!
Override SEO metadata in seconds, or push structured data in your website.
Performance matters
Our solution is built with a strong focus on performances. Discover how to scale your redirection.io usage, to serve hundreds of thousands of redirections.
Crawler included
Our full-featured crawler is available directly within the redirection.io manager. Discover issues and fix them right away with the same platform!
Security and resilience
redirection.io has been designed and built with security and resilience concerns in mind. The architecture of the platform offers the best security and reliability for your project.
Imports and exports
redirection.io allows to import and export your traffic data and project rules in a very fast and intuitive way as exhaustive CSV and JSON files.
Generate redirect rules
When redesigning a website, you will likely need to set up redirects from old to new URLs. Our redirect map generator creates redirect rules based on semantic proximity and link hierarchy.