Success Story: How Galileo Global Education streamlined redirects across multiple schools

Galileo Global Education Company Overview

Galileo Global Education, a major player in higher education, manages numerous websites across different countries.

Context

Prior to integrating redirection.io, the team encountered various challenges related to redirect management and performance optimization, specifically:

  • Use of .htaccess files: Redirects were primarily managed through .htaccess files, leading to hard-to-diagnose errors and tedious management. These files quickly became cluttered and challenging to maintain.
  • Issues within the CMS: Some redirects were incorrectly configured within the CMS, causing frequent overloads and errors (404, 500) that impacted performance and user experience.
  • Hosting platform limitations: Galileo uses a Platform as a Service (PaaS) for website hosting, and efficiently managing redirects on this platform was complex due to the deployment structure and limitations in handling server errors.

Challenges Faced by the Operations Team

Managing dozens of sites, monitoring them, and proactively managing traffic previously posed a significant challenge for the Galileo Global Education team:

Monitoring and Maintenance: Tracking HTTP errors such as 404 and 500 required constant manual intervention, with a risk of delayed problem detection, compromising SEO optimization and user satisfaction.

Lack of Proactive Alerts: The technical team lacked an effective alert system to be notified in real time of performance anomalies or critical errors.

Underutilization of Logs: While logs were available, they were underused for improving performance or quickly identifying technical issues.

The solution: redirection.io

With redirection.io now integrated across its websites, Galileo Global Education was able to overcome these challenges:

Centralized Redirect Management: redirection.io allows Galileo Global Education to centralize and simplify the management of all redirects, avoiding complications related to .htaccess files and the CMS.

Real-Time Alerts: The team now receives immediate notifications in case of increased 404 or 500 errors, allowing for a quick response without constantly monitoring the tool. Automation and Time Savings: Redirects are proactively optimized, reducing the time spent on site maintenance and technical management.

Ease of Use for Marketing: The tool is also integrated into business processes, enabling marketing teams for each group website to monitor errors and adjust redirects without requiring technical intervention. This responsiveness improves user experience and, ultimately, conversion.

Using redirection.io has been a game-changer for our web management. It’s taken the complexity out of redirect management and drastically reduced our manual workload, letting us focus on enhancing user experience across our sites. The ability to respond quickly to errors and manage redirects centrally has made a noticeable impact on our SEO and overall site performance.

Bertrand Urbain
Bertrand Urbain
Digital Marketing Director, Galileo Global Education

Deployment and Adoption

Galileo initially tested redirection.io on a sample of sites in France. Following successful results, the technical team plans to expand the tool’s use in other countries and teams.

Results Achieved

  1. Errors Decrease: A significant decrease in the number of 404 and 500 errors due to more effective redirect management.
  2. SEO Improvement: Better technical performance has led to improved organic search rankings and enhanced user experience.
  3. Increased Productivity: The technical teams spend less time manually monitoring and correcting errors, allowing them to focus on higher-value tasks.
  4. Better Resource Utilization: Redirect management is now in the hands of marketing teams, freeing up technical teams to concentrate on core responsibilities.

Future Outlook

Looking forward, Galileo Global Education aims to expand the use of redirection.io across all teams, including marketing, so they can fully leverage the tool’s features and monitor performance without technical intervention. A broader rollout within the group is also under consideration, with a focus on automation and using log data for continuous site optimization.

This case study highlights the importance of a tool like redirection.io for companies managing numerous websites on a global scale, making technical management easier while adding significant value to business teams.