Success Story: How Visiativ Boosted Redirects Agility and Performance with redirection.io

Visiativ is a digital transformation accelerator for businesses, supporting over 23,000 clients with solutions that integrate software, consulting, and cloud infrastructure. During a major website consolidation project, Visiativ faced the need to manage a high volume of URL redirections with agility, precision, and minimal technical overhead.

The challenge: from manual to managed redirects

Before discovering redirection.io, Visiativ handled redirections manually through configuration files like .htaccess. This approach was time-consuming, fragmented across technical teams, and lacked the flexibility needed to quickly adapt to SEO and marketing needs.

We used to manage redirects manually via a file. It was time-intensive and required going through different teams, which slowed everything down, explains the digital team at Visiativ.

With multiple website domains being merged, Visiativ needed a scalable, user-friendly solution that could empower non-technical teams to take control of redirection workflows without compromising performance or accuracy.

The solution: redirection.io managed instances

It was through their hosting provider, Platform.sh, that Visiativ was introduced to redirection.io. What stood out immediately was the simplicity of setup and the powerful testing tools that ensured redirects were working as intended before going live.

Here’s what Visiativ found especially valuable:

• Managed Instances: Eliminated the need for self-hosted solutions, reducing infrastructure complexity.
• Priority management: Made it easy to handle overlapping redirection rules—essential during the migration of older websites.
• Import capabilities: Seamlessly brought in existing Apache or .htaccess files to speed up deployment.
• Impact Testing Tool: Allowed SEO teams to validate redirect logic before changes went live.

The results: performance gains and operational agility

Implementing redirection.io brought immediate and tangible benefits:

• Faster setup times: What once required coordinating across teams can now be handled directly by marketing or SEO personnel.
• Improved website performance: Redirects are now processed outside Visiativ’s infrastructure, reducing server load and improving response times.
• Enhanced monitoring: the redirect analytics dashboard helps the team quickly identify issues and fine-tune redirection strategies.

There’s a double benefit: faster deployment and freed-up infrastructure resources. Plus, analyzing redirect behavior is now so much more practical.

Conclusion

With redirection.io, Visiativ turned what was once a bottleneck into a streamlined, scalable process. The platform empowered internal teams, reduced technical dependencies, and significantly boosted operational efficiency during a critical digital transformation phase.