Success Story: How Eye Wish Opticiens Achieved Seamless Web Migration
Eye Wish Opticiens Company Overview
Eye Wish Opticiens is one of the largest optician chains in the Netherlands, with over 150 shops across the country. Established in 1934 the company has grown from a single optician shop to a large chain of independent opticians. Providing premium eyewear, they offer glasses, sunglasses and contact lenses to customers in more than 70 countries around the world.
- Industry: Retail / Optician Chain
- Headquarters: Soesterberg, Netherlands
- Website: www.eyewish.com/nl-nl
The Challenge
Eye Wish Opticiens wanted to centralize their domains of .com, .nl and .de, into one single domain, ending in .com. However, migrating hundreds of web pages with over 100,000 views every month was a delicate task. The existing method of using a htaccess file proved to be challenging and time-consuming, prompting the need for a more efficient solution. To be able to properly perform their migration, they had to secure a solution that would ensure seamless, reliable redirections.
Objectives
Eye Wish sought to select a solution that allowed them to:
- Ensure proper redirects management and website performance
- Configure redirections properly without needing coding or tech team involvement
- Gain visibility over redirection accuracy and website health
The Solution
Eye Wish Opticiens turned to redirection.io to effectively address their redirection management needs. The bulk import feature offered by redirection.io facilitated a seamless migration with minimal manual effort, completely automating and securing the process. redirection.io’s capability to do wildcard redirects enabled Eye Wish to easily forward multiple URLs to a single destination URL. It also empowered them to manage the websites traffic without needing to involve other stakeholders or the IT team. Unlike their previous solution, redirection.io provided the simplicity and functionality they required to manage a wide range of tasks.
redirectin.io's user-friendly interface made the process seamless and efficient, saving us time and avoiding potential errors
Results
In leveraging redirection.io, Eye Wish achieved significant outcomes across key areas:
✓ Secured Web Migration
With redirection.io, Eye Wish Opticiens achieved a secure and error-free migration from .nl and .de domains to the .com project.
✓ Enhanced Efficiency
The bulk import and automation features improved efficiency and saved time, allowing teams to focus on value added responsibilities rather than manual labor.
✓ Sustained Traffic & Profitability
By ensuring a smooth migration without 404 errors, Eye Wish Opticiens maintained traffic and SEO visibility, preserving their profitability during the transition.
Future Plans
Eye Wish Opticiens continues to leverage redirection.io to manage their redirections and monitor website performance. With the platform's reliability and ease of use, they are confident in maintaining optimal web functionality and user experience.
Redirection.io provided us with the perfect solution for our domain migration needs. Its bulk import feature and user-friendly interface made the process seamless and efficient, saving us time and avoiding potential errors.
Digital Marketing Specialist, Eye Wish Opticiens