Customer success: how Zadig&Voltaire unlocked its eCommerce performance

Benjamin Calef, CTO within the eCommerce division at Zadig&Voltaire shares his experience implementing redirection.io across the eCommerce platform.

Overview of Zadig&Voltaire

Zadig&Voltaire is a designer brand with an international reputation for its rock, chic, and casual style.

The challenge: reconciling cutting-edge architecture with agile traffic management

At Zadig&Voltaire, we have an absolute requirement: delivering a flawless, smooth, and fast customer experience. We invested in a Magento 2 Headless architecture to position ourselves among the very best in global eCommerce performance.

However, we faced a structural limitation: the management of redirects and errors was polluting our application layer. In concrete terms, every SEO rule consumed server resources and processing time. For a site striving for excellence, this was an architectural nonsense. We were slowing down our race engine with maintenance tasks.

The solution: isolating the application layer to maximize speed

The integration of redirection.io allowed us to fully externalize this logic. The tool acts as a performance gateway upstream of our infrastructure. Our application now focuses solely on what it does best: selling and serving customers. All the “noise” (redirects, 404s, bot traffic) is handled externally, without impacting our load times. This decoupling is what enables us to maintain very high performance standards.

Our goal is to have a top-tier e-commerce site in terms of performance. Before, redirect management was burdening our application and slowing down the experience. With redirection.io, we have decoupled these issues: our site is faster, and our business teams are autonomous. It's an essential component to maintain our operational excellence.

Benjamin Calef
Benjamin Calef
CTO, Zadig&Voltaire

redirection.io gives us total control over traffic flows

What made the difference was the tool’s ability to provide us with granular visibility. In luxury, we cannot afford to leave 404 errors lingering or let redirect loops frustrate users. redirection.io brought us real-time observability. It was the only solution capable of integrating cleanly with our complex stack while guaranteeing zero additional latency.

Without this solution, we would be in an operational dead end. We would have continued overloading the codebase with thousands of manual rules, creating massive technical debt. The consequences would have been twofold: a less performant site (and therefore lower conversion) and a technical team overwhelmed by SEO tickets, unable to deliver the innovations expected by Marketing.

Would you recommend redirection.io?

I recommend using redirection.io to any e-commerce or technical leadership team with high ambitions. If you are looking for performance, you cannot manage traffic “the old way.”

On this topic, redirection.io aligns everything: their technology guarantees a robust and fast infrastructure, and our SEO managers gain full autonomy, allowing them to have a real impact on site performance. It is an immediate efficiency lever.