Discover Clustaar : our certified partner

Can you describe what is Clustaar doing?

Since 2013, Clustaar has been providing top-notch SEO optimization services to major brands, both in France and internationally. Their expertise extends beyond traditional search engines like Google and Bing, as they also specialize in optimizing for platforms such as YouTube, Pinterest, and Amazon.

With their comprehensive SEO knowledge, Clustaar's experts have gained a privileged position and are highly regarded for their ability to assist advertisers in achieving organic growth. Their approach is centered around offering personalized support, utilizing the best SEO tools available to develop effective and well-informed strategies.

Clustaar has developed their own proprietary tools, including "Clustaar Insights" and "CMS Boost," to provide customized SEO strategies that combine data analysis with tailored advice from their team. They strive to offer a human touch in their services, ensuring that clients receive the most effective and personalized SEO solutions.

Why redirection.io and Clustaar are sharing projects?

Clustaar and redirection.io share projects to address the challenges faced by advertisers today : technical constraints, lack of bandwidth on the IT side, failure to prioritise their projects or CMSs blocked to certain. To overcome these challenges and maximize the potential of each project, Clustaar collaborates with trusted partners like redirection.io.

redirection.io has become essential in log analysis.
It occupies a prominent place in our recurring monitoring.

For Nicolas Plantelin, the agency's Director, this meets a twofold objective:

We needed a fast and efficient solution in order to better manage the redirections necessary for the various modifications carried out on the site (menu change; page lifecycle; ephemeral pages, etc.). Its main advantage is to avoid going through tickets to the development teams to modify the HTaccess, and to have a tool allowing the direct implementation of the necessary redirections.

He adds:

We were also having some difficulties retrieving server logs, the tool has become essential in log analysis. It occupies a prominent place in our recurring monitoring in order to detect any crawl problem on the Google side.

By partnering with redirection.io, Clustaar is able to overcome technical challenges, streamline the redirection process, and enhance their monitoring capabilities, ultimately providing better solutions and services to their clients.

How did you integrate redirection.io in your offer?

At Clustaar, we are used to personalizing each of our support proposals according to the needs and gaps in the tools that we can identify with our prospects. redirection.io is therefore an integral part of the panel of market tools that we can suggest in order to offer the most relevant collaboration possible.

Was are the direct benefits using redirection.io

• The first point will focus on the redirects put in place. We were able to establish lifecycle methodologies for the different pages at our client's premises in order to avoid stopping the crawl by arriving on unpublished / or in error pages.
• The second metric will focus more on logs which allow us to set up an alerting system whether at SEO level or at website infrastructure level.

What feature of the product do you prefer?

Currently, the functionality that in our opinion has the most added value remains the monitoring of logs which allows us to move more quickly on structuring topics for our client on the SEO side.